Ideally, you’ll be creating lots of valuable content that inspires your ideal clients and prospects. Pinterest is all about getting discovered by women who are *already searching* for the ideas, solutions, and the value that you offer – through your content. You’re helping Pinterest to understand that pins from this board might be helpful and relevant to women who search for these things – and similar things.So you “seed” the board with pins that have similar keywords, like “recovering from divorce,” “life after divorce,” “loneliness after divorce,” etc.You create a new board called “Divorce Recovery.”.Let’s look at an example to make this more meaningful: By extension, you’re helping Pinterest to understand what you’ll be pinning here – and in what types of searches to surface those pins.*
The goal is to signal Pinterest’s algorithm about what this board is about. This practice is sometimes called “seeding” the board. The first situation in which I find it useful to pin other people’s pins? It’s when you’re creating a brand new Pinterest board on your account.Īfter you’ve named the board and written a keyword-optimized board description for it, I recommend that you add 5 to 10 pins that are a “perfect fit” for the board… pins that others have pinned that have similar keywords and are on-topic. I’ve identified five specific circumstances in which repinning others’ pins is helpful and/or useful to Pinterest marketers. I’m so glad you asked this one! The rest of this post will be about JUST that! 😀 Okay, so when does it make sense to be repinning other pins?
AND (Lean in here’s the gold nugget…) It’s actually more important to be consistent than to focus on a certain ratio. (And there are probably other factors, too!)īut, the actual answer is that it’s up to you. It depends on how often you want to pin, how much back content you have to pin, how much new content you’re creating, and at what cadence.
😉īecause there is really no answer… There is simply no magic formula for this. This is both an easy one to answer, and a hard one. What percentage of others’ pins (to your own pins) should you repin? (More on that below!)īut, bottom line… If you decide to take an approach in which you only pin your own content – you will NOT be penalized in the algorithm. However, they also said that it’s also okay to responsibly repin others’ content – when and if it is helpful to your strategy.
A couple of years ago, the creator community did receive confirmation directly from Pinterest that repinning others’ pins is NOT necessary for success. The first one I hear a lot is this…ĭo you need to repin others’ pins – for the Pinterest algorithm to favor you?Īnd the basic answer is… No. Let’s start by addressing the most common questions around this issue.
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